Y&R officially merges with VML to become VMLY&R

The Kingdom’s leading marketing communications group, MENACOM Jordan, announced the merger of one of its communications agencies, Y&R Amman — Jordan’s top provider of creative branding and advertising services — with VML, a global pioneer in digital marketing, known for its ability to build audiences, alongside brands.

The newly branded VMLY&R combines the award-winning expertise of two premier agencies from within the WPP network, lending even greater strength and insight to clients served by the world’s largest marketing communications group.

Considered one of the advertising industry’s most important mergers, the creation of VMLY&R represents a strategic effort to better serve a broad network of clients across several key geographic regions, including the Middle East in general, and Jordan, in particular.

Additionally, as both WPP and MENACOM spearhead the shift toward digital innovation, this merger demonstrates a proactive effort on behalf of the group to meet the ever-changing requirements of contemporary audiences and consumers.