Aqaba team launches 1st marketing campaign in US

AQABA — Representatives from the Aqaba Special Economic Zone (ASEZ) promoted the Jordanian port city as a touristic and investment destination during a tour this week in several US cities.  

The first marketing campaign in the US included visits to New York, Washington and Baltimore. 

Aqaba Special Economic Zone Authority (ASEZA) Chief Commissioner Kamel Mahadin, who chaired the delegation, described the campaign as an integrated drive by the public and private sectors to jointly coordinate promotional efforts and highlight successful investments in Aqaba.

The investment and media campaign seeks to promote stability and security, despite the regional turbulence, he said     

The delegates discussed education systems, training and specialised vocational programmes with representatives of major US universities in order to arrive to joint programmes to be implemented in cooperation with them in the various fields. 

They also met and held discussions with various media outlets, highlighting the positive business environment and the main advantages of the region, its objectives and achievements, in light of the latest regional political developments.  

Mahadin stressed the importance of the media sector as a partner, underscoring its role in stimulating and drawing investments and reflecting the true image of Jordan and the ASEZ.  

The Jordanian team also held talks with government officials and business leaders in the fields of energy, infrastructure, services, and tourism within the framework of furthering joint cooperation. 

The delegation was hosted by Citi Group.