Korean companies promote advanced products in Jordan

AMMAN — Representatives of Korean companies from Yongin held business to business (B2B) meetings on Wednesday to promote their products in Jordan, in the presence of Korean Ambassador to Jordan Choi Hong-ghi.

At the meetings, organised by the Korea Trade- Investment Promotion Agency (KOTRA), Korean businessmen, specialised in manufacturing power saving and medical equipment, said they hoped to find agents for their products.    

“Our role is to get small and medium-size companies, in particular, to get acquainted with the market”, Min-Ho Lee, KOTRA deputy director said. 

“We want to find an agent for the peristaltic pump which is a medical product. So far, we have established some contacts”, Hyeok Jin Park, chief executive officer of EMS Tech told the Jordan Times.

Some Jordanian businessmen expressed interest in the products, but were reserved that some of the technologies are brand new.

Myeong-Il Kye, general manager of a Korean company that manufactures a power-saving multi-tap, said: “This is relatively a brand new technology but we are here because the Jordanian market also represents a gateway to other markets.”

In 2013, Korea’s exports to Jordan totalled $1.317 billion while its imports from the Kingdom stood at $67 million, mainly phosphate, fertilizers and copper scrap, according to KOTRA’s deputy director. 

“In order to solve the issue of the trade gap, we would like to help Jordan  build a manufacturing base. More manufacturing companies should be set up”, he said, highlighting KOTRA’s cooperation and contacts with government officials to increase bilateral cooperation.   

Korean investments
in Jordan

“We want Korean businessmen to come and invest in Jordan. The investment volume is much below the desired level. Korean businessmen are mainly engaged in some water, research and development and energy-related projects in Jordan. But more incentives are needed to further encourage Korean investors to come and launch new projects in the Kingdom,” Akram Al Basha, KOTRA executive manager told the Jordan Times.