Beko’s product line eliminates bacteria, viruses

Beko, Europe’s leading home appliance brand, has developed hygiene shield, a ground-breaking portfolio of household products, created in response to emerging consumer needs in the post-lockdown era.

The new portfolio includes seven appliances with in-built disinfection programmes and functions to disinfect packaged food and belongings to help consumers adjust to the “new normal” at home.

Developed as a result of in-depth consumer research conducted across the globe and with innovative new technology, the hygiene shield product line has the power to kill more than 99 per cent of bacteria and viruses (including coronavirus), providing a level of reassurance unrivalled in the market place.

Beko’s consumer research, across 31 countries revealed that one of the primary concerns is hygiene. The line takes inspiration from nature and uses methods such as steam and heat to enable consumers to achieve excellent hygiene results at home.