Italian cosmetic products come to Amman

Bringing Italian beauty trends and innovation from Italy to Jordan, Mostra Cosmetica is held in Amman on the 4th and the 5th of December at the Grand Millennium Hotel.

The exhibition is organised by the Italian Trade Agency (ITA), bringing representatives of Italian companies to Amman to promote Italian beauty and cosmetic products. The exhibition was inaugurated by Fabio Cassese, the Italian ambassador to Jordan, and Filippo Covino, director of the Italian Trade Agency (ITA) in Amman.

The agency has worked in cooperation with the General Association for Beauty Parlors Owners, Jordan Cosmetic Association and General Association for Cosmetics and Accessories Traders to bring about this event.

They have joined efforts to promote and bring the Made in Italy, excellence and awareness of Italian beauty products and brands to the Middle East market and consumers.

On the sidelines of B2B meetings, ITA organised a seminar to further highlight the innovation and the new trends emerging in the Italian cosmetic industry.