RJ invites Jordanians and customers to choose new name for Flyer programme

Royal Jordanian (RJ) invited its Jordanian fans, customers and frequent flyers to take part in renaming the airline’s loyalty programme, by submitting their suggestions through RJ’s social media channels.

Rebranding the name of the frequent flyer programme comes in line with RJ’s business plan to restructure the programme to strengthen its offerings, make it more rewarding, engaging and member friendly; which is part of the overall turnaround plan RJ is currently implementing. The renaming campaign will continue until February 27. 

Those interested in suggesting the rebranding name can visit the following link: https://www.rj.com/en/Home/royal-plus/localcomponents/loyalty-program, available on RJ’s Facebook, Twitter, Instagram and LinkedIn.

The name should follow certain criteria: a one- or two-word name that should work in both Arabic and English, and reflect pride; it should relate to Royal Jordanian and flying.

The tone should be premium and elegant, yet the name itself should be catchy and easy to read and pronounce. RJ President/CEO Stefan Pichler said: “We listen to our customers. Royal Jordanian listens to the Jordanian people.”