EBSOMED Project Transforms Euro-Mediterranean Business Landscape: Boosts Women Entrepreneurship, Digitisation, and Social Economy

AMMAN- Overcoming the economic challenges in the Euro-Mediterranean region, the EBSOMED project emerges as a major force enhancing capacity building, fostering inter-company relationships, and promoting investment in the area. Communication Manager Zied Debbabi at BUSINESSMED expounded on these elements, emphasising the project's role in prioritising investments in the southern countries.

At the heart of EBSOMED's outstanding outcomes are initiatives for Women entrepreneurship, digitising Small and Medium Enterprises (SMEs), and nurturing the social economy. A significant portion of the project's outreach, encompassing over 3,000 organisations, primarily focused on these sectors. Remarkably, women lead 55 percent of these SMEs – a demographic typically overlooked in business development. Debbabi expressed pride in this figure and reaffirmed the project's commitment to further supporting women-led enterprises.

The project has also been instrumental in creating ties with business support organisations (BSOs), entities that offer services to assist other companies. In the complex web of international business relationships, BSOs bridge the gap between countries, governments, and companies.

As part of its capacity-building efforts, the EBSOMED project provided training for 2,400 BSOs to equip them to support other companies more effectively. In addition, 19 BSOs contributed to assistance missions. EBSOMED further launched a labelling tool, the EBSOMED label for BSOs, to help businesses identify and access quality support services.

Debbabi highlighted that 400 regional organisations and enterprises had subscribed to the partnership area, further strengthening the regional business ecosystem and showcasing the project's success in creating meaningful and beneficial relationships between organisations.