JTB says its promotional campaigns reach over 800 million people

AMMAN — The Jordan Tourism Board's (JTB) 24 promotional e-campaigns have reached an audience of more than 800 million people worldwide, the board said. The JTB has launched a tourism marketing campaign in various countries to promote the Kingdom's destinations. 

The main tourism campaigns were in the 2022 World Cup and Dubai to attract Qatar and UAE's citizens, residents and visitors to Jordan. Jordan is a safe and rich destination, the board said, highlighting promotional plans and programmes in the Gulf countries, Europe and Asia to increase the number of the Kingdom's visitors and place Jordan on the top of the world's destinations lists. 

The board also highlighted efforts to resume travel to the Kingdom at pre-pandemic levels, noting that the board has employed new methods to promote the Kingdom and maintain its status as a "distinguished and favourable" global destination.