Tkiyet Um Ali, ATICO launch ‘Pay it Forward’ initiative

AMMAN — Tkiyet Um Ali (TUA) and ATICO Fakhreldin Group on Wednesday signed the international “Pay it Forward” initiative aimed at helping the local community and raising awareness about charity organisations.

Abeer Fakhreldin, head of social responsibility and communications at the group, said that ATICO always seeks to participate in new innovative contributions for society, the Jordan News Agency, Petra, reported.

TUA Director General Samer Balqer said that the initiative started on Sunday and aims at supporting the TUA’s food support programme through donating 10 per cent of food revenues at the group’s Trattoria, Ren Chai, Vinaigrette and Yoshi restaurants on Sundays between 8pm until closure. The initiative will end on April 28, which marks the international day for Pay it Forward, Balqar added.