FIFA marketing reps to hold workshops in Amman

AMMAN — In preparation for the FIFA U-17 Women’s World Cup, which will take place in Jordan from September 30 until October 21, its Local Organising Committee (LOC) will host marketing representatives from FIFA as they hold special workshops from Sunday through Thursday for official sponsors and cities hosting the tournament, according to a statment from the LOC.

The first workshop will target official sponsors in order to familiarise them with their entrusted roles regarding the successful hosting of the tournament. This will not only serve to elevate the tournament, but will also allow sponsors to reap the benefits of promoting their products, thus reflecting positively on all parties involved.

The second workshop will be attended by representatives of the Greater Amman Municipality, Zarqa Municipality and Greater Irbid Municipality — the three major host cities of the tournament. The workshop, which will address several key topics, aims at enabling officials to make use of this historic hosting in order to promote tourism in their respective cities. 

The workshop will discuss how best to promote their cities among the large numbers of incoming tourists and fans expected to attend the tournament along with the participating international teams, as this would present a golden opportunity for them to see the touristic and cultural attractions specific to each city. 

Moreover, the visiting marketing representatives’ programme will include inspection tours of the hosting stadia in order to assess their readiness to hold the tournament. The representatives will assess the stadia, including facilities for marketing activities and requirements, ensuring their adherence to all global requirements. 

“The preparation in Jordan is already highly advanced, and these workshops will play an important role in finalising the plans of our key stakeholders while bringing everyone together ahead of the kick-off in September. The FIFA U-17 Women’s World Cup is one of the key events being held by FIFA in 2016 and I look forward to finding out how our sponsors will help to promote the development of the women’s game in Jordan and surrounding regions,” FIFA Marketing Director Thierry Weil was quoted as saying in the statement, 

As the FIFA U-17 Women’s World Cup nears preparations enthusiastically continue to ensure the delivery of a prestigious tournament on par with the highest standards of global sporting events, and in cooperation with public and private sector partners, said Samar Nassar, CEO of the LOC in the statement.

“The workshops that will be conducted by the FIFA representatives fall in line with our pursuit to fully benefit from their extensive expertise in the field of organising international sports tournaments, so as to contribute to building local capacities, skills and expertise in a manner befitting the magnitude of this global sporting event. In this way, we aim to reflect a positive image of a Jordan that is capable of hosting global events and international teams with great pride and warm hospitality,” he added.