Unlocking investment opportunities in Jordan’s emerging economy

Jordan is building a future that strengthens its economy, reclaims its leadership in education and empowers youth to "soar in the skies of innovation" - as envisioned by His Majesty King Abdullah. The Economic Modernization Vision outlines a ten-year roadmap for growth in key sectors such as technology, renewable energy and tourism. This vision isn’t just a policy; it’s a commitment to creating a resilient, inclusive economy that attracts investment and drives sustainable development. With clear goals, forward-thinking policies and strong infrastructure, Jordan offers excellent opportunities for investors ready to be part of a shared vision of progress.

Take the Kingdom’s technology sector, for example, which is becoming a regional hub for innovation. As part of the Economic Modernization Vision, the goal is to significantly boost the ICT sector’s contribution to GDP by 2033. To further this, His Majesty also directed the Prime Ministry to establish the National Council for Future Technology, overseen by His Royal Highness Crown Prince Al Hussein. This council plays a pivotal role in harnessing opportunities to shape a robust, resilient economy while fostering an environment that encourages innovation and entrepreneurship. His Majesty continues to emphasize that technology is not just an economic tool but a transformative force for Jordan. Advancements in fintech, AI and e-commerce are already positioning the Kingdom as a key destination for digital investors. Combined with a favorable regulatory environment and a young, skilled workforce, Jordan is on track to become a major player in the digital economy.

In renewable energy, Jordan is already a leader in solar and wind power. The Kingdom aims to achieve 50 per cent of its energy mix from renewables by 2030. This push towards green energy not only supports sustainability but also creates exciting investment opportunities in cutting-edge energy projects. With abundant solar and wind resources, Jordan offers strong returns for investors focused on environmentally responsible initiatives.

Tourism, a cornerstone of the national economy, is also evolving. Beyond iconic sites like Petra and Wadi Rum, the Kingdom is expanding into eco-tourism, adventure and cultural experiences. By 2033, the goal is to significantly increase tourism receipts, aligning with global trends in sustainable and immersive travel. Investors looking for high-growth, responsible tourism markets will find plenty of opportunity in Jordan’s expanding tourism sector.

A prime example of Jordan’s vision in action is The Abdali project. This mixed-use development in Amman has transformed the city’s skyline, creating a dynamic hub for business, retail, healthcare and residential life. The Abdali shows how strategic urban planning can drive both investment and economic vitality, presenting a model for future developments in Jordan.

Jordan’s growth, backed by strategic planning and foresight, lends a unique blend of stability and potential for investors. As the Kingdom strengthens its leadership in technology, renewable energy and tourism, it is shaping a future where economic opportunity and sustainable progress go hand in hand. Investors who get involved today are not just tapping into a growing market; they are helping build a future of shared prosperity, resilience and innovation.

Amer Al-Fayez is president and chairman of Abdali Investment & Development